Whatever Happened To “Join The Navy, Learn To Weld”?

[Harper Index] Another example of the same kind of framing shows up in the current recruiting ads with the slogan “Fight with the Canadian Forces.” In the past, recruitment ads for the Forces have featured the virtues of peacekeeping and learning a trade. Today’s ads show young soldiers in battle fighting “chaos and despair.” It is likely that new recruits have been only one audience for the ads, which ran frequently during the Stanley Cup playoffs when airtime is most expensive.

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The troops are troops because their role is to support their government’s foreign policy. It is not the public’s job to support the troops since there is really — beyond hanging yellow ribbons and affixing stickers to their cars — nothing the public can do in a war thousands of kilometres away.

The rest.

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